Bendecho Looks to YouTube to Save Video Aggregation
One byproduct of YouTube’s latest API for direct uploads to YouTube has been the ability for video aggregators to layer in an easy way for users to add new videos to their own sites. Instead of searching for videos or uploading videos on other sites, and then linking back to the video aggregator, the YouTube direct upload API has enabled aggregators to become conduits for a simplified process.
Even those aggregators that provided an internal search for YouTube videos had to rely on the hope that someone, or even their own users, had already added the video to YouTube in order that it be aggregated onto their standalone site.
While other aggregation networks like Magnify have already taken advantage of YouTube’s API, there’s another in Germany that’s quite anxious to use the YouTube API in order to provide a significant amount of value to its user base.
Bendecho has layered in direct upload capabilities for YouTube access in order to make cross-site video promotion even easier through the Benecho network. In addition to its recent emergence in the US market, Bendecho is really hoping that this value add will be a superior differentiating factor for its aggregation service.
Adding the YouTube API may not make it the most popular video site out there, but it is interesting to see how aggregation networks are levraging the direct upload API to breath new life into their particular sphere of online video-sharing, search and recommendations. I’m not sure how far this new life will take most aggregation networks, but a simplified process will prevail for users in the end, regardless of the web service in which they partake.
© Kristen Nicole for Mashable! - The Social Networking Blog, 2008. |
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