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Does Randomizing Content Help Search Rankings Or Hurt Rankings?

A Google Groups thread has a webmaster asking if it helps for him to rotate content on his site. He believes it might help for three reasons:

Revised content will encourage GoogleBot to recrawl his pages more often.
Revised content makes the pages look newer, which may help improve rankings.
It can’t hurt to do, so [...]

Does Randomizing Content Help Search Rankings Or Hurt Rankings?

A Google Groups thread has a webmaster asking if it helps for him to rotate content on his site. He believes it might help for three reasons:

Revised content will encourage GoogleBot to recrawl his pages more often.
Revised content makes the pages look newer, which may help improve rankings.
It can’t hurt to do, so [...]

Google AdWords Team Shares Insights into Google Optimization Center

Want some industry information about getting the most of your Google AdWords budget? Check out the Google Optimization Center, which gives you some great strategies depending on the type of industry you’re in. PDF files are offered in each individual sector. Areas covered include automotive, education, health care, retail, travel, technology, local, [...]

I’m Surprised Google Made SearchWiki The Default, Really

The blogosphere is buzzing about Google’s announcement that they have made Google SearchWiki the default for users who are signed into Google while searching.
What this means is that users will see features to promote, delete and comment on search results. This is advanced searcher stuff. I am really a bit surprised Google pushed [...]

Google AdWords Team Shares Insights into Google Optimization Center

Want some industry information about getting the most of your Google AdWords budget? Check out the Google Optimization Center, which gives you some great strategies depending on the type of industry you’re in. PDF files are offered in each individual sector. Areas covered include automotive, education, health care, retail, travel, technology, local, [...]

My Google Maps To Sync With Google Maps Mobile

Google Maps Guide Tom replied to a Google Groups thread requesting Google to bridge the data between My Maps and Google Mobile Maps.
Typically, a Google representative would say, thank you for your feedback and leave it at that. But Tom said, “keep checking back for updates!” That implies to me that this feature [...]

I’m Surprised Google Made SearchWiki The Default, Really

The blogosphere is buzzing about Google’s announcement that they have made Google SearchWiki the default for users who are signed into Google while searching.
What this means is that users will see features to promote, delete and comment on search results. This is advanced searcher stuff. I am really a bit surprised Google pushed [...]

My Google Maps To Sync With Google Maps Mobile

Google Maps Guide Tom replied to a Google Groups thread requesting Google to bridge the data between My Maps and Google Mobile Maps.
Typically, a Google representative would say, thank you for your feedback and leave it at that. But Tom said, “keep checking back for updates!” That implies to me that this feature [...]

Publishers’ Top Requests to Google AdSense Are…

A WebmasterWorld thread is gathering the top 5 publisher requests to be shared with Google’s AdSenseAdvisor. Forum member participation is building up, with the following requests being made thus far:

Ability to block more than 200 sites in the Competitive Ad Filter
Ability to block by keyword in domain name. The example used is that [...]

Google AdWords Query Parsing Explained

Let’s say you’ve geotargeted your Google AdWords ad for Florida. You’d be alarmed if you saw that the ad was being run in Oslo, Norway, wouldn’t you?
I suppose I would be.
Is this a problem with Google? Well, in a way, it could be. AdWordsPro Sarah explains what could be happening if [...]