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Make your own niche

So you say you don’t like the niches and offers that your affiliate network has? Then make your own!

Once you have been doing PPC and lead generation for a while, you have a valuable skill in the general business world. Believe it or not, there are a ton of companies that still have no presence in search engines or PPC. Your skill at driving targeted leads and sales via PPC is highly sought after. Its just a matter of packaging your pitch in a way to promote yourself and what you can do.

Here’s an approach that I have found effective. Companies love PDFs with percentage and charts. So throw together a some graphs and charts from your Google analytics. Show how you can effectively convert xx% of clicks at a cost of $xx dollars. Show estimates of the sales or leads that you could bring the company each month. Give them a bit of your background and success in previous campaigns, by showing actual figures and sales generated for other companies with specific examples.

You will be amazed at how successful a pitch like this can be. If you structure your fees so the company has no upfront cost, and only pay out on a performance basis, you have a very compelling offer. So if you have the skills but are tired of the same old offers, make your own niche in an area you love and expand your business while your at it!

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