Mothers day recap - holiday strategies
Well, I just finished going through the stats from the big Mother’s day holiday weekend and it was a good one. I saw great earnings on several holiday related offers like flowers, gifts, etc. These were fueled by some solid 5 figure daily MSN spends that always lead to super high conversions. It’s always been tough to get good traffic volume with MSN so I was very pleased.
Holidays are always great to boost earnings and go after some low hanging fruit. You have the 2 major factors that help ensure success as an online marketer.
1. Increased traffic surge. Having a know date on the calender provides guaranteed traffic and allows you to plan ahead.
2. Motivated buyers. They have a deadline to provide the sense of urgency to the purchase, which leads to great conversion rates.
So what’s my holiday strategy? Well, I probably put 80% of my time into normal, non-seasonal or non-holiday related offers. These are your bread and butter offers that have solid year round traffic. They may have certain trends that you need to keep up on, but for the most part traffic is pretty even.
The remaining 20% I like to focus on holiday/opportunity offers. The earnings on these days are too strong to ignore, so I definitely recommend chasing holidays. The next holiday coming up is Father’s day, which is a lot less of a shopping holiday than Mother’s day. But there are still some offers to capitalize on the built in demand.
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