The ROI Council and the Future of Online Video [podcast]
Break Media has been at the leading edge of online video entertainment in terms of both content development as well as monetization and producer rewards for a good while now - longer than a lot of the other players that see a lot of press in the Web 2.0 game. They’re leading again, as last week they announced the formation of the Online Video Advertising ROI Council.
The council bears a lot of similarity to the organization the Association for Downloadable Media in scope and focus. Just like the ADM, the ROI Council consists of a large variety of online media organizations, including Break Media, Ogilvy One, truTV, National Geographic Channel, AT&T, eMarketer, Panache, Lotame, Visible Measures, Horizon Media, and Initiative Media.
I got to speak with Keith Richman, the CEO of Break.com, last week and speak frankly about the state of the business and where things are headed. While the business of online video remains very lucrative for a lucky few producers and a wonderfully successful place to put your advertising dollars, for the vast majority of producers and advertisers, it remains a very difficult minefield to navigate.
Keith and I talked not only about the goals and aim of the ROI council, but the state of the indie producers, and when we’ll start to see that boom for them that bloggers see today. For some, that boom is now, with some of the top paid producers on Break earning several thousand a month.
The embed is available below, or you can download the MP3 file directly here.
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© Mark ‘Rizzn’ Hopkins for Mashable! - The Social Networking Blog, 2008. |
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