The top 5 criteria to pick a CPA offer
These are are the top 5 things I look for when picking new offers to test out and run.
1. The offer landing page. To me this is by far the most important consideration when picking a new offer. You can have the best campaign setup, keyword selection, pre-sell landing page, etc, but if the final offer landing page is bad the campaign will never be a success. I look for a page with a good call to action, uncluttered style, and a easy payout action.
2. Traffic volume. The amount of traffic in a certain niche is critical to my decision to run an offer. Sure a micro niche might have great conversion rates, but without a decent volume its just not worth the time it takes to develop a campaign. I like to use tools like Google trends and MSN adlabs, to find current traffic levels and future trends.
3. The eCPC. By checking the overall network eCPC for the offer, you can get a good general idea of what your bids will need to be. If you know you can pay significantly less for clicks than the eCPC, its usually a good sign of profitability.
4. The offer terms. Yes, I actually read the terms of the offer. This will tell you how restrictive the merchant is regarding keyword terms and trademarks. The more open the merchant is, the easier it will be to build out the campaign.
5. The network. Of course you want to work with a reputable network that will pay you for your leads.
Things I don’t care about when picking an offer.
1. The CPA payout. This is really not important to me. You can make just as much total profit with an offer that pays $2 versus and offer that pays $60.
2. Competition. Ok, maybe this is a small consideration, but I know that any niche can be cracked no matter what the level of competition. Its just a matter of working smarter and harder than the competition, which is usually not that difficult. I find that 90% of the people in an niche are pretty sloppy with their approach, so you can leapfrog past them right away. Then, will determination you can work your way through the top 10%.
So, what else do you look for in a good offer?
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