Using Geo-identifiers to expand your campaign reach
Many sources claim that up to 50% of searches are tagged with some sort of Geo term. With those kind of numbers, Geo terms are something you can’t ignore when building your campaigns. It’s possible to incorporate these location searches in many types of campaigns.
What exactly are they?
If someone adds any geographic location to their search term, that is a geo tag. For example:
Seattle car insurance
Florida trial lawyer
CA mortgage
The most common GEO tags for the US at least are city, state, and state abbreviations. Obviously you can append almost an search with the common geo tags. But just be sure it makes sense with the search. For example “Michigan ringtones” does not make sense. But “Michigan dating” does.
You can get very creative with GEO tagging, especially if you think outside the box. You can also get very granular in your keywords when you start going down to the city level or even suburb level in large cities. I always recommend putting your geo term keywords into their own campaign.
Here is a list of the states, state abbreviations, and top 50 US cites by population for your campaigns.
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